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Understanding Consumer Behaviour
Consumer behaviour is a crucial aspect of marketing that delves into the psychology of consumers and their buying habits. It involves studying how individuals make decisions to purchase products or services, their preferences, and the factors that influence their choices.
Consumer behaviour encompasses various elements such as cultural influences, social factors, personal values, and psychological motivations. By gaining a deep understanding of these aspects, marketers can tailor their strategies to effectively target and appeal to their target audience.
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Conclusion
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